Our Brands

We have some of the world’s best-loved and most trusted brands, touching people’s lives from the USA to Europe, Africa to Asia-Pacific.

There are two parts to our brand portfolio: Must Win Brands and Portfolio Brands.

Our Must Win Brands have leading positions in our priority markets and are our focus for investment. Our Portfolio Brands each have a specifically defined supporting role to play within the portfolio.

We have a clear focus on our core categories of Hygiene, Baby and Beauty, each of which is attractive in terms of future growth and where we believe we have a right to win.

Our other notable category is Electricals, a successful local business in Nigeria with a clear strategic role in our overall portfolio.