Childs Farm Capital Market Event

4 July 2023 | Corporate

Childs Farm set to triple revenue over the next five years, leveraging PZ Cussons’ brand building capabilities.

Since Childs Farm was acquired by PZ Cussons in March 2022, the business has continued to perform well, reporting 12% revenue growth in FY23, driven by strong consumer demand for its products, designed for babies and children with sensitive skin. Growth so far has come primarily in its home market of the UK with the launch of new products, including ‘SlumberTime’ – an innovative three-part range which has been created using sleep enhancing technology to aid the sleep of babies as well as their parents – through a step up in customer distribution, and through social and digital activation.

The business became a certified B Corporation in July 2022, the first children’s personal care brand in the UK to achieve this.

Sarah Pollard, PZ Cussons Chief Financial Officer, said:

“We are really proud of the continued development of Childs Farm under our ownership and excited about the growth we see ahead for this unique business. As we look ahead, we see opportunities to accelerate Childs Farm’s progress and strengthen its leadership position, to enter new international markets and to continue to launch innovative new product ranges.

“As a brand, Childs Farm is highly complementary to our strategic focus on the Baby category, an attractive and growing market, and worth £3.5bn in retail sales across our priority markets alone. Our success today in growing Childs Farm reflects our winning formula for brand building, a key part of our wider strategy as we continue to transform the business.”

Read the full release here