Four main markets represent the majority of our business and our priority. We have years of experience in these markets, harnessing our local knowledge and supporting that with global know-how and best practice.
- United Kingdom
- Nigeria
- Indonesia
- Australia
We view our business not as multinational, but as multi-local, and our new strategy focuses on the strong base in these four priority markets.
Importance of hygiene and an accelerated focus on holistic health and wellbeing
Consumer consciousness around health and wellbeing has grown over the long-term and along with the importance of hygiene, this has been accelerated by the Covid-19 pandemic. Consumers desire products that use more natural ingredients, provide convenience by saving time and effort and offer added value benefits.
Market trends
Shifting consumer trends at a macro level are guiding how we maximise the potential of our brand portfolio.
Sustainability is a key value driver for consumer brands
Sustainability continues to grow in importance for consumers, as well as for a broader cross-section of our stakeholders. Consumers are increasingly conscious of environmental and social concerns across the entire value chain, with climate change and plastic waste among the top concerns globally. In response, action from governments and NGOs and demands from customers are accelerating.
Emergence of new channels and customers
Another impact of the Covid-19 pandemic has been the acceleration of shoppers diversifying their spending across multiple channels, with e-commerce hitting new highs and the resurgence of the local store. The retail landscape will continue to evolve.
Emerging markets driving disruptive growth
The rise of emerging markets continues, with many experiencing a softer economic dip than developed markets during the pandemic. Our emerging market consumers demand excellent quality products at highly competitive prices.
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